BRAND IDENTITY
Giving an idea a face, a voice, and somewhere to belong.
Good identity goes deeper than a logo. It’s the collection of marks, colors, typography, imagery, and small decisions that make a brand feel like itself before it ever says a word.
My approach blends illustration and design to build visual languages that feel distinct, cohesive, and lived-in—whether creating something from the ground up or helping an existing identity find its next evolution.
Built to be recognized. Made to be remembered.
IF YOU HEAR KNOCKING DURING TRACK 12, DO NOT ANSER IT.
VEILWOUND is a fictional metalcore/emo band created as an exercise in building complete visual identity from nothing. The project explores how illustration, typography, packaging, apparel, and campaign imagery can work together to make an imaginary band feel convincingly real.
Telluride Distilling Company. One identity. A lot of places to take it. Brand development spanning illustration, product graphics, apparel, headwear, and supporting visual assets-building a flexible identity that could live across products, merchandise, and the larger Telluride Distilling world.
Berkshire Plumbing & Heating Building a working identity from the ground up. Logo development, visual direction, typography, color, and identity system for a residential/commercial service brand.
SELECTED IDENTITIES
Different problems. Different voices.
Same goal: make it belong.
