BRAND IDENTITY
Giving an idea a face, a voice, and somewhere to belong.
Good identity goes deeper than a logo. It’s the collection of marks, colors, typography, imagery, and small decisions that make a brand feel like itself before it ever says a word.
My approach blends illustration and design to build visual languages that feel distinct, cohesive, and lived-in—whether creating something from the ground up or helping an existing identity find its next evolution.
Built to be recognized. Made to be remembered.
Telluride Distilling Company. One identity. A lot of places to take it. Brand development spanning illustration, product graphics, apparel, headwear, and supporting visual assets-building a flexible identity that could live across products, merchandise, and the larger Telluride Distilling world.
Berkshire Plumbing & Heating Building a working identity from the ground up. Logo development, visual direction, typography, color, and identity system for a residential/commercial service brand.
SELECTED IDENTITIES
Different problems. Different voices.
Same goal: make it belong.
